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Newspaper: SABAH 07.09.2004

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Selling evil eyes to all over the world

By the assistance of evil eye emperor Mr.Nafi Ervaron, all the world is protected from the devils. Although he was shamed by his friends when he entered the evil eyes market and business, now he succeeds by exporting to 62 countries of the world.
After quiting his formerly occupation (diplomat), he began exporting evil eyes. Now, Ilyasoglu exports to 62 countires and it is a well known world brand in this sector. The journey which began with a 3000 USD capital about 35 years ago, now reaches 4 million dollars of revenue for evil eyes. The company sends its 5 thousand models to different places all over the world. The company’s evil eyes sometimes sold as gift and sometimes put in the center of houses to send away the harmful eyes.

The journey to evil eyes from Diplomacy

After graduating from Lycee de Galatasaray, Mr.Nafi Ervaron continued his education in France. After studying Political Science in Grenoble, France, he started to work in UN as a diplomat in Geneva. After his appointment to Uganda, he quit his job, and the journey of his new life began. In 1975 he made the first steps in establishing the empire of evil eyes: ILYASOGLU. While his education and during his work at the UN, he recognized that the Turkish handicrafts were not very much recognized abroad. He was certain that there was a market gap and a need to fill in this gap. Mr.Nafi Ervaron determined that his education, background and his languages would help him a lot in making contacts abroad. "I know English, French and Spanish”. Also, he said: "We use the technology quite successfully by updating our web site frequently and informing our customer with the new models we have. The friendship we make with our customers and the service we give to them besides the main products are also quite vital in our success. We began exporting firstly to Greece and to the Middle East. The reason of my aim to these markets was that the evil eyes were already known by these cultures. Later, we opened to overseas markets like United States and Australia. There is high demand in the South American Countries nowadays. Although he was shamed by his friends when he entered the evil eyes market and business, the company’s success and revenue of 4 million dollars is a kind of message to his friends.

The house-woman are contributing to the company

The company operating in Istanbul, now have more than 100 workshops linked to Ilyasoglu as Mr.Nafi Ervaron says. Now, as Ervaron determines, the company have more than 5000 models, the products are made from glass, plastic, metal, silver, gold acrylic and polyester. Nafi Ervaron told us that in the past all the evil eyes would made by glass, however nowadays they are manufactured from plastic, acrylic and also polyester; that’s because we can not find enough glass.

An evil eye with a dimension of 1 millimeter

In company’s workshops the world’s smallest and largest evil eyes were manufactured. The smallest has a diameter of 1 millimeter while the largest had about 40 centimeters.